VITA Unveils 'World Domination' Lookbook featuring Joey Purp, Mick Jenkins, Dally Auston & More

PhotographyNolis Anderson  •  Art DirectionRello  •  StylingEmily Wiss

Following up DBM's very successful Choose Ye 2020 drop, the Fat Tiger Workshop family shifts their focus to VITA's new World Domination collection. Comprised of four tees and two hats, both in a variety of colorways, the new line sees VITA continuing to do what they've done best over the years - providing collections that bring together beautifully clean graphics, put on for the city and pull the perfect amount of inspiration from pop culture past and present. Never ones to lack on presentation, the line's lookbook is damn near as well-conceived as the clothing itself. Describing it as a "new age propaganda approach," VITA showcases the new work by featuring some of the city's leading creatives in a series of faux magazine covers. Making appearances we see music makers Mick Jenkins, Dally Auston and Joey Purp, photographers Trashhand and Swopes, and purveyors of fashion Emily Wiss and The Tigers themselves. Scroll through the covers above, and click the link below to upgrade your wardrobe.

Eric MontanezComment