After a 2015 which saw plenty of progress, local fashion pioneer Joe Freshgoods is gearing up for the DBM Spring 2016 collection. While success has a way of changing many brands for the worse, the promotional campaign leading up to the release proves DBM hasn't strayed away from their core values: trolling & repping Chicago. Posters can be seen through out the city starring Katie Got Bandz mimicking the classic Kate Moss x Supreme advertisement from a few years back, and in our opinion they're far superior to the original.
Masters of manifesting hype, Joe and the Fat Tiger Workshop team have continuously won with a paring of great-looking garments, perfect timing and their ability to throw one hell of a party. The Spring '16 collection is set to debut tonight at an event titled "Something like a fashion show" which promises to be that latter with over 1,000 RSVPs reported as of this morning. As far as the pieces go, everything previewed so far looks great and primarily pulls from currently popular palette of muted greens, light browns and tans. Demand for both the new line and its corresponding showcase tonight has been through the roof so don't waste any time here. Grab a preview of the upcoming drop below, and if you're looking to buy you can do that tomorrow in-store or online at noon.
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